Resume

Laurance M. Macke, MS, ELS

2301 Avalon Avenue   Vero Beach, Fla. 32960   414-378-5142   larrymacke(at)bellsouth.net
linkedin.com/in/larrymacke

 Qualifications Summary

Versatile, project-focused communications professional adept at distilling complexity to deliver clear, concise, persuasive messages. Skilled at analyzing organizations and situations, and building collaborations toward the goals of process and quality improvement.

 Work History

INC Research/inVentiv Health Clinical (home-based) 2016 to 2017

(Leading global supplier of drug development services)

Medical Writer II - Publications writing and editing focusing on oncology drug development for Eli Lilly and Company

  • Abstracts, posters, and manuscripts
  • Submissions and responses to reviewers
  • Project management

FAU Harbor Branch Oceanographic Institute (Fort Pierce, Fla.2009 to 2016

(Marine science and technology research institute)

Research Communications Project Manager (Writer/Editor) – Responsible for translation of research goals and accomplishments for funding organizations through grant proposals and reports, and for peers and the public via the institute’s website, peer-reviewed and print publications, media relations, and advertising. Assist senior administration with organizational development initiatives.

  • Edit grant proposals and scientific publications (https://goo.gl/L6M1GZhttps://goo.gl/3uozkQ)
  • Develop and maintain website research content
  • Prepare grant reports detailing institutional use of more than $4.6 M for operations and research
  • Primary writer/editor of consensus report for national estuary workshop (http://goo.gl/QN6aqM)
  • Strategic planning facilitation and consensus-building among faculty and staff as primary writer/editor for institutional strategic plan (http://goo.gl/BzChEh)
  • Assisted development of faculty promotion guidelines
  • Documented institutional grants management support processes

Prescott Medical Communications Group (Chicago, Ill.) 2002 to 2009

(Medical consulting and communications company serving pharmaceutical and biotechnology clients worldwide)

Account Supervisor – Responsible for formulating and executing publication plans to support the development and marketing of pharmaceutical products. Collaborated with thought-leader co-authors.

  • Wrote and edited peer-reviewed publications (Phase I-IV clinical trial monographs, comparative studies, literature reviews, themed journal supplements), abstracts, and poster and slide presentations (http://goo.gl/xwjRr2, http://goo.gl/o0Pwgf)
  • Managed journal submission and revision processes
  • Managed thought-leader roundtable meetings and consequent publication efforts (http://goo.gl/MxjOIQ)

GS Design, Inc. (Milwaukee, Wis.) 2006 to 2009

(Consumer engagement firm that helps premium brands create content, programs, and experiences that fuel engagement, loyalty, and evangelism)

Writer – Responsible for conducting brand research and developing print and electronic communications for consumer and B-to-B companies

Weber Shandwick Worldwide (Chicago, Ill.) 1999 to 2002

(Leading global communications and engagement firm deploying deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, and crisis management)

Account Manager – Responsible for formulating and executing public relations plans for health care and consumer product companies

  • Developed news releases, backgrounders, and pitch letters; conducted media relations 

VSA Partners, Inc. (Chicago, Ill.) 1997 to 1999

(Design-driven branding and marketing firm creating solutions for business problems through a full range of integrated capabilities—from branding and advertising to digital and data science)

Writer – Responsible for conducting brand research and developing print and electronic communications for consumer and B-to-B companies

  • Wrote Harley-Davidson retail environment design guide
  • Clients included Brunswick Billiards, Harley-Davidson Motor Co., Arthur J. Gallagher (insurance), Campbell Soup Company, Potlatch Corporation (paper company), Landscape Forms (outdoor site furnishings), Altheimer & Gray (law firm), and SRAM Corporation (bicycle components)

Bozell Sawyer Miller Group (Chicago, Ill.) 1991 to 1997

(Public relations firm serving healthcare, consumer product, and business-to-business companies)

Account Manager – Responsible for formulating and executing public relations plans for health care and consumer product companies

  • Developed news releases, backgrounders, pitch letters, and VNR scripts; conducted media relations for pharmaceutical and consumer product companies
  • Managed accounts, intern team for nationwide Harley-Davidson 90th Anniversary Reunion

 Education

M.S., Organizational Leadership & Quality – Marian University, Wisconsin

B.A., Economics – University of Illinois at Urbana/Champaign

 Continuing Education/Certifications

E.L.S. – Board-certified Editor in the Life Sciences

Graduate – The Grantsmanship Center Training Program